This seems like a superb idea. When I began in computing, indeed when I later came to teach it, we were learning/teaching programming. Every home computer was basically there waiting to be programmed. Loading a purchased game onto it was a sideline activity. ICT in schools does not teach programming as far as I know, so it’s time to get back to that.
When you’ve watched this, go and read Rory Cellan-Jones’ blog here and see how this phone-shot video went ‘viral’. I like his blog and the reports he does for BBC TV and Radio 4.